Paid Ads

Calls today, while SEO compounds.

Google Search, Local Services Ads, and Meta — geo-fenced to your service area, tuned around booked calls, and reported on every week. We don't run ads you can't tie directly to a phone ringing.

Active campaign · San Francisco● Live
$11
cost/call
340
calls/mo
4.4×
ROAS
Monthly ad spend$2,400 / mo
Sponsored
Redline Towing · (415) 555-0132
localtowing.us/san-francisco-towing
24/7 towing in San Francisco. Fast response. Flatbed available. Call now for immediate dispatch.
Website designWordPress developmentCustom developmentSEOGoogle Business ProfileGoogle AdsMeta AdsSocial mediaBranding & logoReviews management95+ Lighthouse0.8s avg load time90-day tuningTow vertical onlyNo templatesWebsite designWordPress developmentCustom developmentSEOGoogle Business ProfileGoogle AdsMeta AdsSocial mediaBranding & logoReviews management95+ Lighthouse0.8s avg load time90-day tuningTow vertical onlyNo templates
$11
avg cost per call
3–5d
to first calls live
100%
weekly campaign reporting

02 · Paid first

Why paid ads first?

SEO takes months. Paid ads start working in days.

If you need more calls right now — this month — paid ads are the fastest lever. SEO is the better long-term investment, but it takes 3–6 months to build momentum. Paid ads are live in 3–5 days.

Most of our clients run both: paid ads to generate calls immediately, SEO compounding in the background. Once organic traffic is strong enough, many pull back ad spend.

If you're launching in a new area or going through a slow season, paid ads are the fastest way to put your phone number in front of people who need a tow right now.

03 · Ad types

Three channels, one performance dashboard.

01
Google Search

Calls when the panic hits.

"Tow truck near me" typed at 11pm means someone needs you now. We capture that intent with geo-fenced, call-extension ads that ring your dispatcher directly.

  • Intent-matched keyword clusters
  • Geo-fencing by service radius
  • Call extensions wired to dispatcher
  • Negative keyword list
  • Peak-hour bid boosts
02
Local Services Ads

Google-guaranteed. Pay per call.

LSA puts you above regular search ads with a Google Guaranteed badge. We handle verification, setup, optimization, and dispute requests for low-quality leads.

  • Business verification
  • Service-area configuration
  • Review score optimization
  • Dispute management
  • Budget pacing
03
Meta

Retarget and build the brand.

Meta won't replace Google for emergency calls. It keeps your brand visible locally, retargets site visitors, and supports fleet and commercial outreach.

  • Site visitor retargeting
  • Customer lookalikes
  • Service-area awareness
  • Video creative
  • Fleet lead forms

04 · Results

Real results — Bay Area Roadside, Oakland CA.

Starting point: zero paid presence. 90 days in: $11 average cost per call, 60+ booked jobs per week from paid alone, and Google Search delivering calls within 72 hours.

Google Search (primary)
$500
LSA (pay per call)
$150
Meta retargeting
$100
Total ad spend
$750

Cities we serve

Google Ads for towing companies by city

Local pages for towing operators in competitive markets, each tied back to a fixed-scope studio service.

FAQ

Common questions

Everything you need before starting.

How fast do paid ads start generating calls?+

Google Search ads typically start delivering calls within 3–5 business days of launch. LSA can take 1–2 weeks for the verification process. We front-load setup so you're live as fast as Google allows.

What's the minimum ad spend?+

We recommend at least $750/month in ad spend for competitive towing markets. Below that, the data is too thin to optimize meaningfully. Our management fee is separate and fixed.

Do you handle the ad account or does it stay mine?+

Your account, always. We never own your ad accounts — you have full access and ownership at all times. If you stop working with us, your history and data stay with you.

Do you take a percentage of ad spend or a flat fee?+

We charge a fixed management fee — not a percentage of your ad spend. That means we have no incentive to inflate your budget. Your ad spend goes directly to Google and Meta.

What if the ads aren't working?+

We track every campaign by actual calls generated — not impressions or clicks. If a campaign isn't delivering calls at a reasonable cost, we pause, diagnose, and adjust.

Can you run ads in multiple cities?+

Yes — we run geo-segmented campaigns for multiple service areas, each with its own budget, keywords, and messaging.

Get a quote

Let's talk about your next chapter.

Tell us where you are and where you want to be. We'll send a fixed-scope quote and three audit slots within one business day.

Response time
Within 1 business day
One reply from a real human within 1 business day.